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What Caught My Eye 27 Apr 2018

A collection of articles of from the web. This week's articles include the continued debate between advertisers and agencies regarding transparency over ad buying and Ming Wu, CRO at MightyHive, explains why Advertisers and Publishers have been know to disagree.

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What Caught My Eye 20 Apr 2018

A collection of articles of from the web. This week's topics covers what will happen to WPP with Sir Martin Sorrell now gone, why 19% of advertisers haven't heard of ads.txt and ad spending predictions fro 2018.

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You've Got Mail!

StreamAMP's 'Amplified' is a monthly newsletter with a review of the industry news, quick wins of how to boost your ad revenue and exclusive insights into digital advertising.

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What Caught My Eye 30 Mar 2018

A collection of articles of from the web. This week's topics covers can Blockchain stop digital Ad Fraud, GDPR, and the AMP Project.

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Google Move to Make AMP Standard

As Google look to expand the technology behind AMP, a debate at SXSW argues that this is not a one stop shop. The question for publishers remains whether publishers should be investing to convert large amounts of inventory to AMP.

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New Start, New Standards

New standardisation for digital advertising. CEO Matthew Whaley comments on what impact the Google Chrome new browser based ad-blocker will have on the industry.

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Humans aren’t dead

This hits the nail on the head. StreamAMP works in exactly the same way but for the publisher. Simply putting all your impressions into one SSP doesn’t make financial sense.

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Sell Side Accountability

Great article today in AdExchanger. Every publisher needs to ensure it has a robust sell side strategy and partner with only quality exchanges/ssp’s and networks. Bad choices will lower revenues.

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