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Amazon advertising is now worth $2 billion

One question is how Amazon balances ads with a good customer experience, which came up on the earnings call. “We take responsibility for that very seriously, and balancing the helpfulness of advertising and the customer experience,” said Olsavsky. He added that there “may be more opportunities over time to have advertising within [Prime Video].”

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The Seventh Deadly Sin Of Digital: Reach And Frequency

Ming Wu, Chief Revenue Officer at MightyHive argues the dispute between advertisers and publishers is based on the fact that 'Most of today’s algorithms were written for acquisition marketing and direct response, not branding, exposure and messaging over time.

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