You’re not the only person who is using January 2018 to kick-start some changes. All the chocolate has gone from the office and everyone is eating salad or soup promising to be healthier this year, including the digital advertising industry.
The Coalition For Better Ads (CFBA) starts in the new year following the announcements made in 2017. As of now (January 2018) the CFBA will certify publishers and supply-side networks that agree to abide by their Better Ads Standards. Details of the registration process and fees associated are due to be published later this month.
However, since this certification is not mandatory legislation, nor a certificate the majority of end users are aware of, how the industry responds will be closely followed over the next 12 months.
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